Google to offer visual identification to developers
Google’s Goggles product allows people to take a picture using their smartphone (Android only) and perform a search on Google using this picture. For example, taking a picture of the Golden Gate in San Francisco will perform a search for “Golden Gate Bridge” on Google.

Google said they will offer this technology as a platform to developers which will allow all kinds of products and services to be built.
It is very interesting when larger companies offer such services. This allow smaller teams to build very creative products as they only need to focus on the added value they can provide since the heavy-lifting has already been done by someone else.
Nalawadi promises that third-party apps will be able to build on Goggles; “Goggles is not just an app – it’s a platform. Yes, we do plan to open up the platform as an API but we are not sure what the platform should be.
“I’m interested in understanding from developers what are the features and capabilities of Goggles that would be good to expose.”
And that’s when what you could achieve looking at the world through Google Goggles could really change what you see: “What are the interesting apps you can come up with?” Nalawadi asks. “What user experience can you create when you have access to computer vision?”
Source: techradar.com